Design Archeology combines communication design with archeological methods for evaluating material culture to produce new forms of graphic identity. It is a research methodology for examining cultural practices and activities of the moment in order to create a “snapshot” of a community’s identity from its material culture. The project titled Graphic Reconstructions of Kreuzberg, Berlin is a graphic identity developed from ephemera (receipts, tickets, posters and flyers) collected from the streets of Kreuzberg, Berlin over a three-week period. The project examines the language of transactions and advertising and its impact on community identity. The final series of posters were installed back at the original site in Berlin.

You can download a PDF of my thesis paper.